SMART is a true cloud-based application that can support from one to thousands of users. New users can be added easily, and each user can have a set of permissions tailored, so that they can only see functions in SMART they are authorised to use. Use the permissions features of SMART to connect external agencies up to your stakeholder database and they can tele-research your stakeholders on your behalf.
Continually developed, with ease of use in mind
SMART has a long term development plan, so you can be sure that the application will be able to deal with future communication channels and legal requirements whilst continually striving to improve the user experience. Plans for 2015 include a revised reporting interface, new desk function and conditional survey questions.
SMART has been designed to allow non-technical workers to manage, classify and communicate with stakeholders. No technical knowledge is necessary at all. The programme is suitable for all levels of computer knowledge. We also have a version of SMART available which has been optimised for users with visual impairment.
Rich Feature Set
SMART has a number of powerful core features that help you to more effectively and efficiently engage and manage your stakeholder relationships. Our continual improvement and development programme means that existing features are improved and new features are released regularly.
SMART is the only dedicated stakeholder engagement platform that allows users to link organisations within the application. This is a very powerful tool that helps users quickly group together organisations that share specific stakeholder interests. Uniquely, SMART allows users to declare 3 different relationship types: member of, partner of, umbrella organisation of. Consolidated engagement and communications reports can then be viewed.
Simple but powerful stakeholder management
Users can load data directly into SMART from a spreadsheet or data file, and be able to use the data immediately. The data can then be easily selected using a tag in the SMART data selector, which presents users with a simple menu from which to make their selections. There is no practical limit on the volume of data that SMART can hold.
Any tags that you use frequently in SMART can be added to the unique ‘My Tags’ function which sits at the right of every screen in SMART. You can drag any tag you see to your SMART list and you can drill down and view or select any of the stakeholders attached to those tags.
Create Powerful, Cross-Platform Forms
SMART has a powerful on-line forms function which can be used to send surveys out to stakeholders. This is a crucial tool in finding new stakeholders who aren’t already present within in your database. No HTML knowledge is required as our forms are created easily through our user-friendly point and click interface.
Simple but powerful stakeholder management
At any stage in SMART, you can select an individual stakeholder or any list of stakeholders and add tags to their records. The tags can then be used for sending communications or producing reports. Any tags that you use frequently in SMART can be added to the unique ‘My Tags’ function which sits at the right of every screen in SMART. You can drag any tag you see to your SMART list and you can drill down and view or select any of the stakeholders attached to those tags..
Opinion Tracking and Mapping
From email response data, to user activity reports, SMART provides a very detailed view of total engagement activity. SMART intuitively monitors all interactions between you and your stakeholders and provides all users with the efficiency and ease of use that enables them to get the most out of their working day. By streamlining your communication network, you can revolutionise your engagement strategy.
SMART can be set to track individual stakeholder Tweets and users can run reports on saved Twitter searches. The SMART media clipper allows you to attach customised RSS feeds to a stakeholder as well as general media clippings and links to any external AV format.
Communicate and Engage
SMART is a fully featured SMS/Email creation and broadcast platform. You can send combined SMS/Email campaigns, ensuring your message has maximum impact. SMART has a template function and a powerful HTML editing tool, so you can quickly create and send complex emails complete with customisation to achieve maximum response.
Powerful Reporting Tools
SMART produces a drill-down detailed report for each email campaign. The report gives you an in-depth analysis of the impact of your campaign with bounces, reads, and clicks being taken in to account.